Day One
Introduction to the Workshop
- Self-introductions by participants and instructor
- Expected learning outcomes of the seminar
Creating Blue Oceans
- New Market Space
- Continuous Creation
- Impact
- Rising Imperative
- Value Innovation – The Cornerstone of Blue Ocean Strategy
- Formulating and Executing Blue Ocean Strategy
Analytical Tools and Frameworks
- Strategy Canvas
- Four Actions Framework
- Three Characteristics of a Good Strategy
- Reading the Value Curves
Day One Review
- Recap the key takeaways of the day and assign some homework
Day Two
Day Two Overview and Exercise
Reconstruct Market Boundaries
- Path 1: Look Across Alternative Industries
- Path 2: Look Across Strategic Groups Within Industries
- Path 3: Look Across the Chain of Buyers
- Path 4: Look Across Complementary Products and Service Offerings
- Path 5: Look Across Functional or Emotional Appeal to Buyers
- Path 6: Look Across Time
- Conceiving New Market Space
Focus on the Big Picture, Not the Numbers
- Focusing on the Big Picture
- Drawing Your Strategy Canvas
- Visualizing Strategy at the Corporate Level
- Overcoming the Limitations of Strategic Planning
Reach Beyond Existing Demand
- The Three Tiers of Noncustomers
- Going for the Biggest Catchment
Day Two Review
- Recap the key takeaways of the day and assign some homework
Day Three
Day Three Overview and Exercise
Get the Strategic Sequence Right
- The Right Strategic Sequence
- Testing for Exceptional Utility
- From Exceptional Utility to Strategic Planning
- From Strategic Pricing to Target Costing
- From Utility, Price, and Cost to Adoption
- The Blue Ocean Idea Index
Overcome Key Organizational Hurdles
- Tipping Point Leadership in Action
- The Pivotal Lever: Disproportionate Influence Factors
- Break Through the Cognitive Hurdle
- Jump the Resource Hurdle
- Jump the Motivational Hurdle
- Knock Over the Political Hurdle
- Challenging Conventional Wisdom
Day Three Review
- Recap the key takeaways of the day and assign some homework
Day Four
Day Four Overview and Exercise
Build Execution into Strategy
- Poor Process Can Ruin Strategy Execution
- The Three E Principles of Fair Process
- A Tale of Two Plants
- Why Does Fair Process Matter?
- Intellectual and Emotional Recognition Theory
- Fair Process and Blue Ocean Strategy
Conclusion: The Sustainability and Renewal of Blue Ocean
- Strategy
- Barriers to Imitation
- When to Value Innovate Again
A Sketch of the Historical Pattern of Blue Ocean Creation
- The Automobile Industry
- The Computer Industry
- The Movie Theater Industry
Value Innovation – A Reconstructionist View of Strategy
The Market Dynamics of Value Innovation
Day Four Review
- Recap the key takeaways of the day and assign some homework
Day Five
Day Five Overview and Exercise
Waste Not; Want Not (a practical and in-depth sharing of ideas – Trainer’s exclusive)
- Strategies for identifying and reducing waste before it’s created
- Generating revenue from waste
Beating the Big Guys (a practical and in-depth sharing of ideas – Trainer’s exclusive)
- Do you need to be the best to win?
- Examination of how to win by being “good enough”
Creating Continuous Innovation (a practical and in-depth sharing of ideas – Trainer’s exclusive)
- Extending Value Innovation to be a repeatable exercise
- A sneak peak at how you go about creating an innovation engine in your organization
Day Five Review
- Recap the key takeaways of the day
Day One to Five Course Review
- Recap the key takeaways of the entire course
Final Question and Answer session
